… on franchisee performance such as market orientation, the … franchisee entrepreneurial
orientation and market orientation… , are all elements that can improve franchisee performance. No …

… franchised retail service organizations. Using principles of justice from social exchange theory
as a guide, our performance model measures how franchisee … two key elements for driving …

… This study examines the influence of EO elements on franchisee performance and how
this relationship is affected by several contingencies. Through the participation of 203 …

… , and radiates four elements. These consist of benefit … Being high on performance
orientation, the entrepreneur aims for … to franchisees to maintain an entrepreneurial orientation. …

… franchising on performance from the franchisee perspective. In particular, the paper analyses
the impact of the franchisee … But this element may motivate franchisees not only to remain …

… relationship between EO and performance should extend to the franchising context. However,
… and performance in the specific franchising context, we propose the following hypothesis: …

… Grounded in strategic entrepreneurship with entrepreneurial orientation (EO) and the … how
EO and the franchisee’s market responsiveness improves franchised-outlet performance. The …

… From this literature, we know that the specific configuration of the franchising model …
Specifically, we investigated the effects arising from EO and DMC as elements associated with …

… franchisee perspectives such as entrepreneurial orientation, market orientation and franchisor
support to help franchisees … orientation elements in order to respond to market changes. …

… We therefore, consider the mediating effect of entrepreneurial orientation (EO). Specifically,
… suggest that franchisee performance, in terms of both financial and relational performance, is …