Research summary Social media is a powerful medium for examining strategic leaders'
novel interactions and influence within and outside the firm. But, while studies on social …

Decisions about social media in organizations are not made lightly. Corporate executives
are faced with an ever changing and in many cases, uncontrollable opportunity with social …

Purpose–This paper aims to investigate what activities allow the firm to efficiently and
effectively integrate social media into its strategic marketing activities. Design/methodology …

Many organizations have started using social media (aka Enterprise 2.0) tools internally to
interact with their employees. A number of companies, including Best Buy and Dell, have …

While public relations industry leaders have proposed a strategic approach to social media,
industry research has found that social media practices may be more tactical than strategic …

Traditionally, consumers used the Internet to simply expend content: they read it, they
watched it, and they used it to buy products and services. Increasingly, however, consumers …

Social media are changing the way we do business and how leaders are perceived, from
the shop floor to the CEO suite. But whereas the best businesses are creating …

Embodying a new gestalt in firm-customer communication, social media is a nascent yet
critical concern for researchers and practitioners alike. Organizations lack valid and reliable …

Organizations from government departments and corporations to small businesses are
increasingly adopting social media for strategic corporate and organizational …

This book will help companies of all sizes develop and implement a strategy to become a
SocialCorp, a company that has adopted social media intelligently and effectively, in a way …