Businesses of the 21st century are utilizing technology in developing offerings for the growth
of their businesses. From taking a minor role in formulating business decisions, technologies …

Market forces and technological advancements are making the management of and
strategies for innovation more prominent and essential in all functions of business, not least …

Abstract Disruptive technologies like Artificial Intelligence (AI), Machine Learning (ML),
Virtual Reality (VR), Augmented Reality (AR), Mixed Reality (MR), Internet of Things (IoT) …

Technology transforms rapidly nearly every aspect of corporate life. Technological
innovation drives businesses and vice versa. Businesses produce new technologies while …

The future of marketing, looking out as far as 2050, is envisioned in this thesis. According to
a world-renowned futurist, one theory is the end of marketing as we know it. Another …

This review aims to assess the most prevalent disruptive technologies of the past decade
and evaluate them from a dual perspective. This study utilises the technology life cycle …

Innovations are particularly important for obtaining and sustaining a competitive advantage
(Teece, 1998). Disruptive technology products generate discontinuous innovation change …

The ways in which emergent technologies are disrupting retailing are manifold. The Internet,
social media, mobile technologies, augmented reality, artificial intelligence, robotics, and …

The use of digital technologies such as web analytics and social media has proven to be an
effective way of marketing. However, the introduction of new types of technologies that allow …

Consumer-facing businesses across the world are in a relentless pursuit to understand the
ever-evolving consumers and their changing patterns in buying behavior. With the …