This study investigates the relationship between team creativity and continuous
improvement practices on the time-to-market performance within the dynamic context of the …

The main objective of this research is to empirically analyse the time-to-market impact of
team creativity and continuous improvement in the electronics industry in the UAE. The …

Managers and company strategies endeavors on varied tactics, which ensures that they
meet the demand of the customers at all time. Thus, the need to address this concern. The …

For businesses to succeed in contemporary rapid and dynamic business environment,
keeping a competitive advantage is essential. Team creativity and job stress are two …

Sustainability is an effort of business organizations to stay for long. Global market
challenges, expensive manforce, customized market segments are pressurizing …

Purpose The paper aims to analyze the potential of artificial intelligence (AI) in enhancing
marketing capabilities for Indian fast-moving consumer goods (FMCG) firms, with …

Background: The use of technologies and digitization has become unavoidable in recent
years to improve organizational efficiency and competitiveness. Even though companies are …

Purpose: The linkage between effective customer interactions and innovation is a well-
established notion in marketing, emphasizing the importance of leveraging customer …

With the emergence of the digital economy and shorter product/service life cycles,
advancing knowledge in the field of sustained competitive advantage has become more …

The rise of e-commerce and the explosion of digital shopper data with the advent of
advanced Artificial Intelligence (AI) solutions are changing the landscape of retailing …