There has been a recent swell of interest in marketing as well as psychology pertaining to
the role of sensory experiences in judgment and decision making. Within marketing, the field …

I define “sensory marketing” as “marketing that engages the consumers' senses and affects
their perception, judgment and behavior.” From a managerial perspective, sensory …

This review of mental imagery research has the core objective of fostering more research on
the topic of sensory imagery. The review is organized around a conceptual framework …

Sensory Marketing offers a global view of the use of senses in marketing strategy based on
consumers' perception and behaviour. Integrating the company constraints and classical …

The current study examines the relationship between sensory perceptions and mental
imagery and the mechanism through which sensory perceptions and mental imagery …

The exciting exploration on sensory marketing presented in this book is just the foundation
upon which to build future research. There are myriad unexplored questions and …

Meaning in the commercial world is essential and enigmatic. From product design and
packaging to advertising and retailing, marketers are continually seeking to strategically …

Across the five sensory modalities we examine an unexplored difference in imagery:
psychological distance. In particular, we propose that imagined senses can be …

Advances in information technology are making it possible to deliver multisensory stimuli
over the Internet, giving rise to what we call second-generation electronic commerce, and to …

Recent research has documented numerous, apparently irrational influences on consumer
judgment and choice, from the influence of temporary moods and metacognitive …