VR, or virtual reality, has developed into one of the latest and most well-liked technical
advancements and could have an effect regarding the hospitality and tourism …

Purpose-This study investigates the barriers to the adoption of Virtual Reality (VR) in the
tourism industry. Although VR has great potential to enhance the tourist experience, the …

Purpose–This study investigates the barriers to the adoption of Virtual Reality (VR) in the
tourism industry. Although VR has great potential to enhance the tourist experience, the …

With the heat of emerging the Metaverse concept, the application of Virtual Reality (VR)
technology has been elevated. VR's importance is continuously growing due to its distinctive …

This article provides an objective overview of the positive and negative impact of virtual
reality (VR) in the tourism industry and on tourists. It aims to summarize the current …

Purpose The massive adoption of virtual reality (VR) applications has started since the
COVID-19 pandemic, and until now, VR applications are still being used. However, there is …

Purpose This qualitative study aims to investigate the critical success factors (CSFs) driving
the adoption of virtual reality (VR) in the hospitality industry, shedding light on key …

The current need in the travel and tourism industry is to increase the number of walk-ins and
drive continuous innovations, focusing on the cocreation of enhanced Virtual Reality (VR) …

The world is shrinking, and during the time when no one could travel in real, they traveled
the whole world virtually. Virtual Reality (VR) is now a reality in Tourism. People love to visit …

Today the emergence of digital technologies has dramatically changed tourism industry.
Among these modern technologies is Virtual Reality (VR). Nevertheless, VR technology has …