City branding is a common practice adopted by many cities in the context of intensified
urban competition for mobile resources, markets, opportunities and attention. This paper …

City promotion, city marketing and city branding are all frequently mentioned and examined
in the literature on urban governance. Based on the goals and characteristics of different city …

Among known studies of city branding by Chinese megacities to realise urban
transformation, there is no explorative study of how smaller Chinese cities engage in city …

City branding is a topic of significant interest to both academics and policy makers. As cities
compete globally to attract tourism, investment and talent, as well as to achieve many other …

First, this article attempts to clarify certain issues involved in treating cities as brands, which
have significantly limited the application of city branding. Secondly, it draws from corporate …

Urban tourism is a fast growing segment in the worldwide tourism market. Thanks to the
growth of easyJet, Ryanair and a number of other low cost carriers, city trips have become …

City brand is a valuable asset that improves the competitive advantage of the city in the
globalisation era. Relying on uniqueness and utilising various methods, cities endeavour to …

In 2008, China will host the Olympic Games for the first time in its history. This momentous
event is well timed with China's need to improve its image across the globe. This paper first …

This article contributes to the academic discussion on city branding as a form of multi-level
urban governance, by investigating city branding tied to urban policies and state strategies …

Global cities are increasingly competing together in order to showcase themselves as the
best destination for tourists, investors, and talented people. During the last four decades …