Abstract Online-to-offline (O2O) retailing strategy is one of the trending topics in the business
industry. The current study focuses on an advanced retailing strategy for a single item for a …

With the advancement of technologies, industries tries to adopt the advantages of the
technology. Customers are busy in their daily life, and the online platform is the best option …

Every industry always tries to provide the best service to its consumers. To provide better
service to the consumer and optimize profit, a sustainable online-to-offline retailing strategy …

Online-to-offline (O2O) business model is the new online shopping model in which
consumers purchase products or services online and get the products or services in offline …

Customer satisfaction is the main pillar for convenient and profitable retailing. The retail
sector continuously tried to develop new strategies to improve consumer satisfaction. It is …

Every industry improves customer satisfaction by either preventing stockout situations or
fulfilling the customer's demand by reducing lead time and variance of the lead time with …

The omnichannel strategies buy-online-and-return-in-store (BORS) and buy-online-and-pick-
up-in-store (BOPS) have attracted attention from both industry and academia. In practice …

Customers with different delivery times in online and offline channels often lead to conflicts
between two channels, which causes the loss of a large number of customers. Therefore, it …

The development of information technologies and e-commerce has allowed many
companies to set up online platforms to sell their products in dual-channel supply chain (SC) …

The popularity of e-commerce motivates more and more retailers to open the online
channel. This paper investigates a fresh product supply chain consisting of a supplier and a …