In the past decade, the scale of e-commerce has continued to grow. With the outbreak of the
COVID-19 epidemic, brick-and-mortar businesses have been actively developing online …

Nowadays, online shopping has transformed the traditional shopping trend enormously.
This shift has taken a altogether enlarged view after the COVID-19 pandemic which …

In recent years, with the continuous popularity of the Internet, the number of online shopping
users in my country has reached 639 million, which contains huge commercial value. In …

Nowadays, in the era of big data, consumers generate tens of thousands of data on e-
commerce platforms every day. How to use the massive hidden feedback information …

To predict how many consumers will buy goods in the next month helps the e-commerce
platform discover potential buyers and carry out the corresponding strategic activities. After …

In recent years, online retail has maintained rapid growth, and websites are rich in user
behavior data. The operation behaviors of users on the e-commerce platform can reflect …

Although wearable devices are popular in recent years, the market share of smartwatches is
relatively low. The main goal of this research is to investigate the antecedents of the …

The boom of e-commerce platforms (ECPs) has created a massive amount of data on user
behaviors. To realize precision marketing, the ECPs must mine out the effective information …

With the rapid development of the internet, the field of E-Commerce has seen tremendous
growth. The easy accessibility of viewing and purchasing products, and having it delivered …

Coupons are an important means for merchants to promote sales. It is necessary to
separately perform precision marketing on different types of customers and distribute …