Mobile social media marketing: a new marketing channel among digital natives in higher education?
This paper explores the characteristics of mobile social media marketing adoption in the
context of digital natives via an extended Mobile Technology Acceptance Model …
context of digital natives via an extended Mobile Technology Acceptance Model …
Cross-cultural differences in the adoption of social media
Purpose As social media have become very popular and an integral part of the world
economy in recent years, identifying factors that influence consumers' attitudes toward social …
economy in recent years, identifying factors that influence consumers' attitudes toward social …
Adoption of mobile social networking sites for learning?
Purpose–The purpose of this paper is to explore the factors that influence users' behavioral
intention (BI) to adopt mobile social networking sites (mSNS) in facilitating formal/informal …
intention (BI) to adopt mobile social networking sites (mSNS) in facilitating formal/informal …
[HTML][HTML] The dark side of mobile learning via social media: how bad can it get?
As the COVID-19 pandemic continues to spread at an unprecedented rate, many
universities around the world halted physical forms of teaching and learning to stop the …
universities around the world halted physical forms of teaching and learning to stop the …
Ubiquitous use of mobile social network services
Smartphones are becoming increasingly penetrated among people. Social networking is
one of the most popular applications that are being widely used through smartphones. The …
one of the most popular applications that are being widely used through smartphones. The …
Young consumers' motivational drivers of brand engagement behavior on social media sites: A synthesized U&G and TAM framework
B Florenthal - Journal of Research in Interactive Marketing, 2019 - emerald.com
Purpose A comprehensive operational framework is proposed to explain young
consumers'(ie generations Y and Z) engagement with brands on social media sites (SMSs) …
consumers'(ie generations Y and Z) engagement with brands on social media sites (SMSs) …
Predicting mobile social network acceptance based on mobile value and social influence
KY Lin, HP Lu - Internet Research, 2015 - emerald.com
Purpose–Building upon studies of value theory and social psychology literature, the purpose
of this paper is to empirically test a research model that incorporates antecedents of value …
of this paper is to empirically test a research model that incorporates antecedents of value …
Understanding and predicting antecedents of mobile shopping adoption: A developing country perspective
Purpose The purpose of this paper is to determine the key factors influencing mobile
shopping adoption intention and actual usage in the backdrop of the moderating effect of …
shopping adoption intention and actual usage in the backdrop of the moderating effect of …
Role of intrinsic and extrinsic factors in user social media acceptance within workspace: Assessing unobserved heterogeneity
This study develops and empirically tests a theoretical extension of a technology acceptance
model that integrates intrinsic and extrinsic motivators into IT acceptance to predict the …
model that integrates intrinsic and extrinsic motivators into IT acceptance to predict the …
Modeling users' acceptance of mobile services
T Zarmpou, V Saprikis, A Markos… - Electronic Commerce …, 2012 - Springer
The success of mobile services adoption hinges on their ability to cover user needs and
attract consumer interest. The extant literature focuses on understanding the factors that …
attract consumer interest. The extant literature focuses on understanding the factors that …