The relevance of social networks in recent years has been demonstrated at the business
level. However, selling through social networks and more specifically on Instagram …

The rapid development of technology has induced the emergence of new social media
applications in cyberspace. The rapidly developing social media have become alternatives …

The purpose of the current research is to explore the impact of Instagram pages on
consumers' purchasing intentions among millennials in the fashion industry in Jordan. This …

From social interactivity to buying: an instagram user behaviour based on the SOR
paradigm Page 1 Full Terms & Conditions of access and use can be found at https://www.tandfonline.com/action/journalInformation?journalCode=rero20 …

Abstract Nowadays, Social Media represent a new sophisticated and uncontrollable element
influencing consumer behavior. They have also dramatically changed the way businesses …

Most studies show that the Internet and social media usage is changing consumer
behavioral modern trend also witnessed in developing countries such as Kosovo. This …

In the era of Industrial Revolution 4.0, many companies are using social medias as one of
their promotional tools, especially Instagram. The aim of this research is to investigate the …

Social networks are becoming an efficient tool for IT-based business, by providing several
services for both consumers and marketers. The aim of this paper is to investigate to what …

Social media (SM) tools have an immense potential in e-marketing and online shopping.
However, there is a lack of researches on the use of social media platform as effective …

The main objective of this study was to explore the relationship of social media marketing
and purchase intention among consumers in Kosovo as a transition economy. The study …