Purpose The purpose of this paper is to explore the managerial decision-making challenges
of the use of data from online and offline customer data flooding into firms and managed …

Purpose The purpose of this study is to explore “how social media influence the way
consumers search, evaluate and select a hotel within the 'evaluation stage'of the wider hotel …

This study offers a perspective of social media performance measurement techniques
adopted by hoteliers, with a focus on financial returns. The research adopted a qualitative …

Purpose The purpose of this paper was to examine how small-and medium-sized hospitality
organisations engage with social media and how social media data are used by their …

Purpose This study aims to evaluate the role of social media on the hotel decision-making
process of consumers during the evaluation stage of searching, identifying the alternatives …

With the emergence of social media, consumers now have more control over how
information is generated, created, organized and shared (Trackeray et al. as cited in Zhang …

Social media has become an indispensable marketing tool for tourism and hospitality,
emerging as critical platforms for interaction and communication between brands and …

The social media are transforming both the tourism demand and supply. Tourists are
empowered and become co-marketers and co-creators of tourism experiences, while …

Purpose–This paper aims to review relevant literature to identify trends affecting social
media to help managers and researchers better understand social media; this paper also …

This book brings together cutting edge research and applications of social media and
related technologies, their uses by consumers and businesses in travel, tourism and …