The ready access to and availability of social media has opened up a wealth of data that
marketers are leveraging for strategic insight and digital marketing. Yet there is a lack of …

Privacy concerns and social media usage continue to increase in parallel for many online
consumers. While researchers have suggested the negative impact of privacy concerns on …

Academics and the business community are interested in learning how social media can
benefit (or harm) consumer‐brand engagement. As more branding activity goes social …

Purpose–Online social media are dramatically changing the ways in which firms and their
consumers interact. The purpose of this paper is to analyze the role of social media …

Abstract Information privacy and disclosure have been prominent issues revolving around
social media. We adopted communication privacy management theory, the persuasion …

Consumers' personal information often informs retailers' marketing efforts in terms of
creating value in the online marketplace. This study examines four factors related to …

Social media has become a norm for retailers seeking to engage actively with consumers.
There is growing evidence that some consumers choose not to engage with social media …

Social media allows people to freely interact with others and offers multiple ways for
marketers to reach and engage with consumers. Considering the numerous ways social …

In today's technology driven world, social networking sites have become an avenue where
retailers can extend their marketing campaigns to a wider range of consumers. Chi (2011 …

As social media use continues to climb, consumers are beginning to experience social
media fatigue leading to concern among marketers about the efficacy of the channel. This …