Considerable managerial and academic interest has made engagement a key priority in
marketing and service research, spurring a rapidly increasing body of literature on this topic …

In today's highly dynamic and interactive business environment, the role of “customer
engagement”(CE) in cocreating customer experience and value is receiving increasing …

Purpose The purpose of this paper is to broaden extant understanding of actor engagement
behavior beyond its currently dominant dyadic (micro-level) focus, by examining it from …

Customer engagement has emerged as a central concept in marketing. Despite extensive
scholarly investigations and managerial interest though, considerations of customer …

Despite the significant strides made in the customer engagement literature, the need to
understand any marketing actor's engagement (vs. merely the customer's) is increasingly …

We are confident this Special Issue will generate scholarly discussion and debate, as well
as act as a catalyst in advancing marketing-based engagement research. We thank each of …

Purpose The purpose of this paper is to extend existing engagement research in two
directions: first, it operationalizes the dynamic nature of the engagement process within a …

With more than 1 million hits on Google and even an extensive review on Wikipedia,
customer engagement has become a common buzzword. Market research companies have …

Customer engagement (CE) is a key research priority of the Marketing Science Institute
(MSI) due to its importance to marketers, the need for more research-based knowledge on …

Purpose The purpose of this paper is to explore the dynamic process of multi-actor
engagement by examining how it evolves and spreads in actor networks. The authors …