Abstract The Internet evolved from Web1. 0 to Web2. 0, bringing on frontline the Social
Media, with the help of which a double communication advantage can be underscored …

The development and popularity of social media have not only changed the way we
communicate-they have also altered consumer behaviour and consumers' choices …

This paper considers the importance of social media (ie, consumer-controlled messages
and content on the web) to the hotel industry from a marketing perspective. It indicates that …

Time has changed and so does the world. Today everything has become as a matter of one
click. With this effort we are trying to explore the new opportunities features and capabilities …

The news is constantly packed with stories-good, bad and sensationalist-to do with social
media. But why is it so important and so pervasive? Why does the tourism industry need to …

Abstract Publications of Hoffman and Novak (Hoffman, Novak 1996: 66) indicated the impact
of changes to Internet communication (many-to-many communication) and a dynamic …

Micro-blogging applications in general and Twitter in particular have received increasing
attention among consumers and companies in recent months. Based on a qualitative case …

The newest channels for communicating and selling to consumers are electronic. The
Internet provides consumers and marketers with more opportunities than ever in achieving a …

In the physical marketplace different communication tools are used in the buying process of
customers. Traditional mass communication tools (print advertising, TV and radio) can …

The social media is composed of easily accessible web tools through which people
converse, participate, create, recommend, valorify information and respond online to …