The present study investigates the hypothesis that brightness of colors is associated with
positivity, postulating that this is an automatic and universal effect. The Implicit Association …

The present study is a pre-registered replication of a study by Specker et al. that tests the
hypothesis that brightness of colors is associated with positivity. Our results showed an …

Color may not only be pleasing to the eye, but may also carry important associations
relevant for psychological functioning. Two experiments were conducted to test for basic hue …

The type of question that is put forward when presenting the color constancy phenomenon
and the selection of important issues depend on the underlying research approach. When …

The effects of attention on brightness perception was investigated in four experiments. In the
first three, subjects estimated the brightness of a briefly presented small grey square by …

Affect is a somewhat abstract concept that is frequently linked to physical metaphor. For
example, good is often depicted as light (rather than dark), up (rather than down), and …

Light and dark are used pervasively to represent positive and negative concepts. Recent
studies suggest that black and white stimuli are automatically associated with negativity and …

Colours are linked to emotional concepts. Research on the effect of red in particular has
been extensive, and evidence shows that positive as well as negative associations can be …

Many models of color constancy assume that the visual system estimates the scene
illuminant and uses this estimate to determine an object's color appearance. A version of this …

Empirically based literature suggests that avoidance/approach motivation arising from color–
meaning associations assume a key mediational role in the color effect during psychological …