The aim of this study was to explore the effects of the antecedents of social media marketing,
brand loyalty and purchase intention. Furthermore, the study aims at investigating the effect …

The purpose of the study is to explore the impact of social media marketing towards
purchase intention and brand loyalty. The context of the study was retail banking in …

Social media influencers have proved to be a major influence on customers' purchasing
decisions, especially with the increased usage of social media platforms. Social media …

Social media marketing activities have been grasping considerable attention from marketers
and researchers recently, as demonstrated by more research efforts investigating these …

This research investigates the robustness of the relationship between social media
marketing activities (SMMA) and brand loyalty (BL). This relationship is examined based on …

ASIAN JOURNAL OF MANAGEMENT RESEARCH Role of social media marketing to enhance
CRM and brand equity in terms of purchase intenti Page 1 ASIAN JOURNAL OF MANAGEMENT …

Social-media marketing has attracted increasing attention from marketers, being regarded
as one of the most important channels to communicate information about brands to …

The purpose of current study is to investigate the effect of social media on customers' attitude
towards brand and purchase intention. Population was customers of Iran Khodro Company …

The research is aimed to understand the influence of social media in marketing on brand
awareness, which in the end influences purchase intention in the fashion industry. It uses a …

The following study was conducted to determine the impact of social media marketing on
building brand loyalty through customer engagement in Jordan. The current trend of using …