Business experts have enthusiastically projected a seamless, retail world where customers
can shop across channels, anywhere and at any time. This type of multiple channel retailing …

Multichannel and omnichannel strategies have become a critical aspect of retailing. In this
study, we present an overview of multichannel and omnichannel retail and discuss its …

The world of retailing has changed dramatically in the past decade. The advent of the online
channel and new additional digital channels such as mobile channels and social media …

The continuously changing retail practices and consumer behavioural patterns mainly
attributed to the wide diffusion and adoption of innovative technologies and applications for …

In this special issue “Moving from Multi-Channel to Omni-Channel Retailing”, the Journal of
Retailing and Consumer Services presents a series of papers covering topics to gain a …

In this paper, I discuss some reflections on the emerging literature on multi-and omni-
channel retailing. I discuss four important area's of prior research and briefly describe some …

Multichannel retailing is the set of activities involved in selling merchandise or services to
consumers through more than one channel. Multichannel retailers dominate today's retail …

Multichannel retailing has emerged as a key strategic issue for most retailers. Yet, while
there are many drivers associated with retailers' going multichannel, so too are there …

Purpose The purpose of this paper is twofold: to identify, evaluate and structure the research
that focusses on omni-channel retailing from the perspective of logistics and supply chain …

The emergence of multiple channels is reshaping consumers' purchase behavior and
retailers' marketing styles. We synthesize existing research on multichannel retailing based …