Purpose Among the growing interest towards market segmentation and targeted marketing,
the current study adopted a scientometric approach to examine the literature on wine …

The objectives of the present study were to:(1) assess the relative importance of driver and
choice factors in wine consumption behaviour,(2) assess the impact of generational cohorts …

While menu items and menu design have been explored in the food-service sector, there is
still a lack of information about the role played by product elements in a wine list from a …

The wine market is very heterogeneous and complex, being the knowledge of the behaviour
and attitudes of consumers a key tool to design efficient marketing plans, namely in …

Wine consumption in Australia has increased rapidly over the past decade with a
subsequent increase in wine sales within restaurants. From a marketing perspective …

Purpose–The purpose of this paper is to explore differences in wine preferences between
Generation Y and older cohorts in the USA. Design/methodology/approach–A total of 260 …

Who is the wine consumer? Who cares? The wine industry globally is a multibillion dollar
industry, yet research into the behaviour of the typical wine consumer is limited. This article …

The quality scale of Italian wines is mainly organized in four categories: PDO, PGI, basic and
bulk wine. Our analysis explicitly investigates the patterns and determinants of consumption …

Wine is complex alcoholic beverage composed of a wide array of sensory and product
attributes. Therefore, while wine is an interesting product to research consumer preferences …

Purpose This paper aims to provide further insight into factors influencing Australian
consumers' purchasing preferences for sparkling wine, including champagne …