We report a cross-cultural study designed to investigate crossmodal correspondences
between a variety of visual features (11 colors, 15 shapes, and 2 textures) and the five basic …

Numerous crossmodal correspondences between visual elements and basic tastes have
been documented in recent years. Research has shown that many of these …

People tend to associate abstract visual features with basic taste qualities. This narrative
historical review critically evaluates the literature on these associations, often referred to as …

People make reliable and consistent matches between taste and color. However, in contrast
to other cross-modal correspondences, all of the research to date has used only taste words …

In this article, the rapidly growing body of research that has been published recently on the
topic of crossmodal correspondences that involve auditory and gustatory/flavor stimuli is …

Despite the rapid growth of research on the crossmodal correspondence between visually
presented shapes and basic tastes (eg, sweet, sour, bitter, and salty), most studies that have …

Recently, it has been demonstrated that people associate each of the basic tastes (eg,
sweet, sour, bitter, and salty) with specific colors (eg, red, green, black, and white). In the …

Building on existing research into sound symbolism and cross‐modal correspondences, this
article proposes that cross‐modal correspondences—systematic mappings between …

People are sensitive to bitter taste because bitterness serves as a warning sign of poisons.
Previous research reported that taste receptors in the oral cavity are more sensitive to bitter …

People associate basic tastes (eg, sweet, sour, bitter, and salty) with specific colors (eg, pink
or red, green or yellow, black or purple, and white or blue). In the present study, we …