Purpose This study aims to analyze how various contingencies within the contingency
theory influence the entrepreneurial orientation (EO) elements and performance of retail …

Purpose–The purpose of this paper is to understand the franchisor's perception of the role of
entrepreneurial strategic orientation (EO)–innovative, risk‐taking, and proactive actions …

Franchisee's performance has been frequently positively related to entrepreneurial
orientation (EO), but the EO is a multidimensional concept and the interest of the literature …

In today's increasingly competitive environment, the franchisee's ability to respond to the
local market (ie market responsiveness) plays an important role in sustaining competitive …

Scholars have conducted franchisee performance research for decades; however,
understanding the antecedents and outcomes of franchisee performance is still limited. This …

This study explores how a state-based franchisee association of a multinational quick-
service restaurant franchisor introduced three world-first innovations through the activation …

Although it is widely accepted that entrepreneurial orientation (EO) improves firm
performance, scholars have advised that particular attention should be paid to the context. In …

Purpose-Although literature has established the relevance of entrepreneurial orientation
(EO) in the performance of conventional firms, the constraining nature of franchise …

This paper investigates the mediating role of innovation in the relationship between
franchisors' entrepreneurial orientation and performance within franchise networks …

There has been much debate over the last few decades as to the extent to which franchising,
or franchisees in particular, can be deemed as entrepreneurial. Entrepreneurial is used in …