This study investigates the effects of franchisors' characteristics including brand reputation,
training and product related support, franchisees' characteristics including store location and …

Few previous researches have been studied in terms of franchisees' perceptions of
franchisors' entrepreneurial activities within the boundary of restaurant franchising industry …

The notion of autonomy is widely drawn upon as a contributor to motivation, satisfaction, and
performance in franchise systems, yet autonomy lacks sufficient theorization and is often …

In this essay, we explore the relationship between franchising and entrepreneurship in
general, and their research domains in particular. We begin by categorizing the focus of …

This research aims to investigate how ecommerce influences elements of the franchising
sector that have adopted an ecommerce strategy. A multiple case-study approach was …

An important challenge for franchisors is to find individuals with strong intentions to become
franchisees that they can actively support in this ambition. We contribute to franchising …

The purpose of this study is to investigate why female franchisees are under-represented in
franchise ownership. A qualitative approach was adopted using a collective, instrumental …

Despite its importance, positioning has not received due attention in the business-to-
business (B2B) context. Using franchising as the B2B context, this study identifies the …

Purpose This paper aims to outline different signals that franchisors can use to communicate
their value proposition to prospective franchisees. It also tests whether these signals can …

Purpose This study presents an original empirically based conceptual framework
representing mobile microbusiness founders' experiences when converting to a franchise …