Consumers are being more digital-natives. More consumers are using online reviews made
by others to find out information before deciding to buy a product, especially for skincare and …

Sosial media menjadi salah satu platform bertukar informasi yang sangat mempermudah
konsumen untuk mencari dan berbagi informasi terkait produk yang dibutuhkan. Hal ini …

Penelitian ini membahas tentang pengaruh review produk kecantikan pada Youtube dan
brand awareness terhadap keputusan menggunakan produk. Tujuan penelitian adalah …

The increase in YouTube users and increasingly popular content creators or what we call
influencers has opened up a lot of new potential in product marketing. Smartphone product …

YouTube is one of the most popular social media in the community, especially the younger
generation. YouTube gives users the freedom to present and choose the shows they are …

Today there is an increase in the number of Internet users as well as the growth of the
cosmetics industry in Indonesia. As the online review becomes the emerging source to …

This research focuses on the influence of influencers and customer reviews on Avoskin
skincare purchases on social media, especially in digital marketing. The goal is to …

Nowadays, in order to obtain information about a product is not only limited to the
information that given from the manufacturer. But the information can also be obtained …

Unggahan review mengenai produk kecantikan melalui platform media sosial Youtube
ternyata mempengaruhi niat beli konsumen terhadap produk yang di review. Hal ini …

Abstract eWOM is used as a marketing strategy used by many companies by utilizing social
media. Skintific is a skincare brand that went viral on Tiktok in early 2022 and has become …