In light of the emerging discourse on AI systems' effect on society, whose perception swings
widely between utopian and dystopian, we conduct herein a critical analysis of how artificial …

Artificial intelligence (AI) is at the forefront of a revolution in business and society. AI affords
companies a host of ways to better understand, predict, and engage customers. Within …

Retail sales has consistently faced threats by technology throughout history, with the recent
advent of Artificial Intelligence (AI) posing the most recent challenge. It is often said that …

This research aims to investigate how artificial intelligence (AI) can be used to improve
marketing and brand loyalty. Artificial intelligence (AI) is one of the most revolutionary …

There is genuinely something known as artificial intelligence (AI). There is certainly
something called consumer experience. How the two interact is of critical importance to …

That artificial intelligence (AI) has the potential to provide significant benefits is generally
accepted by both practitioners and scholars. However, the dark side of AI is less discussed …

Artificial intelligence (AI) is likely to spawn revolutionary transformational effects on service
organizations, including by impacting the ways in which firms engage with their customers …

Companies neither fully exploit the potential of Artificial Intelligence (AI), nor that of Machine
Learning (ML), its most prominent method. This is true in particular of marketing, where its …

Traditional retailers' business models are facing disruption by new entrants who can deliver
greater value to customers more efficiently. In recent years, authors have argued that the …

The integration of artificial intelligence (AI) in customer relationship management (CRM)
holds great potential for enhancing organizational effectiveness. To achieve successful AI …