Purpose: the prime purpose of this research study is to investigate the application of social
media in the marketing of library sources and Services in the university libraries of Pakistan …

Purpose–The basic purpose of this paper is to find out the librarians perceptions, skills, most
effective and constrains to use social media for the marketing purposes in the University …

The focus of this study is to discover the use, purpose, importance and problems faced by
the library and information professionals in Bangladesh in marketing through social media …

The current study investigated Librarians attitude about the social media use in the
marketing of library sources and services in the University Libraries of Pakistan. The …

Social media has emerged as a popular marketing tool. The present study explored the
current practices of social media marketing in public libraries. It also identified the barriers …

The paper aims to explore different applications of social media for marketing of library and
information resources and services. It investigates the respondent's attitude towards the …

The importance of Social media in academic libraries cannot be denied and overstated. The
rapidly growing need for social media and its associated tool are creating problems and …

There are various social media platforms available for libraries to promote their library and
information sources and services. The social media and its tools have emerged with …

This chapter aims to examine the use of social media in marketing library and information
services in Nigeria libraries. The growing use of social media such as Facebook, Twitter …

Background: Social media tools play a vital role in every domain especially with Library and
information Science. This study analyses the various promotional activities done by using …