Today's pandemic situation intensifies companies' competition for customers. The rapid
acceleration and growth of economic competition, is a serious challenge to meet, for many …

The biggest key aspect to the success of a business is a satisfied customer. For this reason,
it is possible to state that the growing trend of focusing on the customer and his/her needs …

When a company has plenty of customers and no problems with total utilizing production
capacity, it can feel no need to care for customers. The importance of CRM is growing with …

Get new customers at a time of economic downturn is a challenge. For organizations whose
goal is not only be succeed but also to ensure the survival, a CRM is a solution which …

The customer relationship management is the term well known in services and
telecommunication sphere, but less known in manufacturing and industrial enterprises. The …

Nowadays, where supply is higher than demand, companies are fighting for every customer.
Every company strives to gain a better position in the market compared to its competitors. In …

Customer Relationship Management (CRM) systems are very common in large companies.
However, CRM systems are not very common in Small and Medium Enterprises (SMEs) …

Nowadays a company's focus has shifted from a product-centric view to a more customer-
centric view. Customers play a major role for doing business with companies. That leads to …

In today's highly competitive environment, an increasing number of companies have
realized the importance of becoming more customer-centric. They invested a large amount …