The study's primary purpose was to review studies on the role of artificial intelligence in
market performance. Artificial intelligence significantly impacts market performance by …

Purpose: This study explains artificial intelligence (AI) and its contributions to creating
market knowledge from big data. Specifically, this study describes the foundational building …

This research explores the impact of artificial intelligence (AI) on marketing strategy with a
focus on contextual understanding of consumers, increasing operational efficiency, better …

Purpose Academia and financial practitioners have mixed opinions about whether artificial
intelligence (AI) can beat the stock market. The purpose of this paper is to investigate …

This research paper investigates the impact of Artificial Intelligence (AI) on the performance
of individual investors in achieving capital gains in the stock market. With the proliferation of …

My dear research colleagues, first of all, before I start this Viewpoint, I owe you an apology,
as I realize that the title does not sound so “new” for the industry and may not, at first sight …

This paper surveys the relevant existing literature that can help researchers and policy
makers understand the drivers of competition in markets that constitute the provision of …

The application of machine learning and artificial intelligence (AI) has transformed strategic
management, enabling businesses to make data-driven decisions that optimize …

Today, AI is playing an increasingly important role in optimizing marketing decisions,
improving consumer experience, and establishing and maintaining customer relationship …

Abstract Will the Artificial Intelligence (AI) revolution be a game-changer for financial
markets? Interestingly, the impact of AI on the behavior of financial markets seems to be …