The world today has successively been shrinking in terms of distance between us as individuals, globalisation and the increased digitalisation of our society have made …
Nowadays, we see that the use of social media has remarkably increased. Social media are information media, developed on the Internet and they include social elements such as …
The importance of social media for firms has grown immensely and continues to do so in the future. The goal of this thesis is to gain an understanding on how Finnish electronic retailers …
Limited attention is paid in the academic literature to how business markets and marketers have harnessed social media. The purpose of this study is to depict how companies in …
Rantapelkonen Ahlberg, Jaana. 2010. Social Media Marketing. Case: Comparison of Social Media Marketing Approaches of B2C Companies for Company X. Master's Thesis. Kemi …
CW Scheiner, A Eder… - … of the 13th …, 2014 - archives.marketing-trends-congress …
Telecommunication developments in the last years have made it possible for digital media and technologies to enable multilateral interactions through the Internet. A major share of …
This thesis explains what social media marketing is as a phenomenon and what kind of roles it can fill in a company's overall marketing strategies. The thesis also provides very …
HK Helén - Retrieved March, 2022 - digikogu.taltech.ee
Social media marketing is one of the key elements of todays marketing for companies. Most of the previous researches and studies have been focusing more towards the business-to …
This project examines the role of social media marketing used by small and medium enterprises in Helsinki, Finland. The primary objective of the study is to research the growth …