Social media is an evermore important tool for companies to utilize in marketing, as it no
longer is a question of if, but how social media can be employed for communicating to …

The world today has successively been shrinking in terms of distance between us as
individuals, globalisation and the increased digitalisation of our society have made …

Nowadays, we see that the use of social media has remarkably increased. Social media are
information media, developed on the Internet and they include social elements such as …

The importance of social media for firms has grown immensely and continues to do so in the
future. The goal of this thesis is to gain an understanding on how Finnish electronic retailers …

Limited attention is paid in the academic literature to how business markets and marketers
have harnessed social media. The purpose of this study is to depict how companies in …

Rantapelkonen Ahlberg, Jaana. 2010. Social Media Marketing. Case: Comparison of Social
Media Marketing Approaches of B2C Companies for Company X. Master's Thesis. Kemi …

Telecommunication developments in the last years have made it possible for digital media
and technologies to enable multilateral interactions through the Internet. A major share of …

This thesis explains what social media marketing is as a phenomenon and what kind of
roles it can fill in a company's overall marketing strategies. The thesis also provides very …

Social media marketing is one of the key elements of todays marketing for companies. Most
of the previous researches and studies have been focusing more towards the business-to …

This project examines the role of social media marketing used by small and medium
enterprises in Helsinki, Finland. The primary objective of the study is to research the growth …