The games as a service model have enabled game developers to reach worldwide
audiences and regard games as services rather than products, opening up new avenues to …

Purpose The aim of this paper is to gain insights from a case study into how gamified loyalty
programs enable and facilitate value co-creation and what underlying purpose …

Digital distribution has enabled game studios to reach global audiences and treat mobile
games as services rather than products, creating novel opportunities to develop value …

Purpose Electronic Sports (eSports) is an emerging sector of the sports and entertainment
industry experiencing an accelerated increase in consumer and sponsor demand. This …

In the past twenty years, the video game industry has established itself as a significant
contributor to the global entertainment economy. Compared to more established …

The consumption of team sports is highly popular and economically relevant. For example,
football (soccer)–the most popular team sport in Europe–generated a revenue of€ 16.9 …

Purpose Though the videogame literature is thriving, little remains known regarding the
effectiveness of pop-up ads that appear in videogames. Addressing this gap, this study …

Competitive computer gaming (eSports) has emerged as an important aspect of virtual-world
consumption. This paper advances the concept of eSports consumption in marketing by …

Service-dominant logic (SDL) provides a well-established lens for understanding services
as value co-creation processes. However, also value co-destruction can occur in service …

This paper applies the perspective of service-dominant logic, specifically value co-creation
in service ecosystems to the context of sports. It builds on the notion that co-created value …