On the modern web, trackers and advertisers frequently construct and monetize users'
detailed behavioral profiles without consent. Despite various studies on web tracking …

Many researchers and organizations, such as WHO and UNICEF, have raised awareness of
the dangers of advertisements targeted at children. While most existing laws only regulate …

Machine-based tracking is a type of behavior that extracts information on a user's machine,
which can then be used for fingerprinting, tracking, or profiling purposes. In this paper, we …

Web tracking continues to pose a vexing policy problem. Surveys have repeatedly
demonstrated substantial consumer demand for control mechanisms, and policymakers …

While third-party tracking on the web has garnered much attention, its workings remain
poorly understood. Our goal is to dissect how mainstream web tracking occurs in the wild …

Targeted online advertising has become an inextricable part of the way Web content and
applications are monetized. At the beginning, online advertising consisted of simple ad …

To partly address people's concerns over web tracking, Google has created the Ad Settings
webpage to provide information about and some choice over the profiles Google creates on …

Information processing theory suggests that children may be particularly vulnerable to online
advertising. This study examined the structural and privacy features of advertisements …

Web tracking is widely used as a means to track user's behavior on websites. While web
tracking provides new opportunities of e-commerce, it also includes certain risks such as …

This study examined advertisements placed on popular children's websites. A total of 117
commercial children's websites, 933 unique ads and 813 advertising websites were …