The study analyses the consumer behaviours of the theatregoers. It includes a short
summary of the literatures and some secondary data about the attendances of theatres and …

The purpose of this research is to identify key choice criteria of theater visitors in Serbia. The
method used to conduct the research was the survey method, with statistical analysis of the …

Performing arts meet a wide range of audience needs. Some spectators make the decision
to participate because they are interested in the program, while others are attracted by the …

The long-term trend of classical theatre market performance worldwide shows the ageing of
its loyal customers. The aim of this paper is to analyse the characteristics, opinions, and …

Purpose–This study focuses on the different reasons why people visit the theatre and why
others do not. It discusses the behaviour and attitudes of Theatre-Goers which may be …

Marketing segmentation is one of the key strategic elements in marketing planning that
helps identifying key consumer groups and their characteristics and enables the adaptation …

All forms of artistic products in the performing arts respond to a wide range of the audience
needs. Some of the spectators make the decision to participate being interested in the …

When speculating on how theatre functions in a society, the most obvious questions are how
many people make use of the theatre that is on offer and, subsequently, which parts of the …

Many cultural institutions are experiencing challenges to implement different types of market-
oriented behaviour in order to ensure their existence. Classic theatres are faced with many …

Across the last years, researchers around the world have shown a greater inclination
towards the arts marketing, acknowledging its importance for the well being of arts …