Artificial intelligence (AI) is revolutionising the way customers interact with brands. There is a
lack of empirical research into AI-enabled customer experiences. Hence, this study aims to …

The engagement between customers and brands is being transformed by artificial
intelligence (AI). However, there has been little study into AI-powered customer experiences; …

Artificial intelligence (AI) applications are observed in different industries including the
services, where the impressive changing pace is boosted by the technological advances in …

Recent technological advances allow artificial intelligence (AI) to perform tasks that require
high warmth, such as caring, understanding others' feelings, and being friendly. However …

Purpose This research clarifies the connotations and dimensions of artificial intelligence (AI)
technology stimulation and establishes a stimulus scale to explain the relationship between …

Artificial intelligence (AI) permeates in service organisations as a tool to enhance
operational efficiency and improve customer experience. Reports show that most consumers …

Drawing upon affordance theory, this study positions artificial intelligence (AI) as a
commercial service in examining its influence on customer engagement in the hotel context …

Purpose This article analyzes the effects of artificial intelligence (AI) stimuli on customer
engagement as well as on value co-creation. The moderating role played by customer ability …

Artificial Intelligence tools and processes have hugely impacted the ecommerce industry
and the satisfaction of online customers. With technology largely pervading all facets of our …

As artificial intelligence (AI) technology has advanced, it has become crucial to promoting
service innovation and evolution. However, whether and when consumers prefer AI-enabled …