Purpose The purpose of this paper is to identify attention, cognitive and affective responses
towards a fashion retailer's website and the behavioural outcomes when shopping online …

This article explores why some areas of a retailer's homepage receive more attention than
others. An eye-tracking study followed by retrospective think-aloud protocols and qualitative …

The chapter reports on an empirical investigation into consumers' visual attention within a
UK retail (marketing) environment using mobile eye-tracking technology. Retail …

Online retailers are challenged to present their products in an appropriate way to attract
customers' attention. To test the impact of product presentation features on customers' visual …

Purpose–The purpose of this paper is to investigate how employing human brands affects
consumers' decision quality in an online shopping environment by analysing visual attention …

Owing to high competition in e-commerce, customers may prefer sites that ensure that good
user experience (UX) and website aesthetics are one of its qualities. The method of …

In this study, an eye-tracking experiment was conducted on an actual website to explore
information acquisition, emotion experience and behaviour intention on two information …

Growth in online marketing has been unprecedented, and mainstream shopping is shifting
from traditional stores to online shopping channels. However, many aspects of online …

The advent of Web 2.0 is changing tourists' behaviors, prompting them to take on a more
active role in preparing their travel plans. It is also leading tourism companies to have to …

Purpose The purpose of this paper is to study online clothing consumers' behaviour and
their visual attention mechanism to provide objective and quantitative evidences for the …