With the spread of smartphones and the growth of Internet retailing, new possibilities for
social commerce have opened up within existing social network services (SNSs). Within …

Trust is a crucial issue in online shopping environments, but it is more important in social
commerce platforms due to the salient role of peer-generated contents. This article …

Trust is viewed as a crucial factor in social commerce due to the prominent role and
significant amount of peer-generated contents. The current study aims to investigate the …

Purpose–This paper aims to improve understanding of the reasons why people trust the
information about product recommendations on social shopping networks of websites, a …

Consumer trust is essential for a business to successfully promote new products and
services. This paper develops a trust model from a social commerce perspective by …

Consumers are relying increasingly on social commerce for making their purchase
decisions, and e-vendors have great interests in applying social commerce features in the …

Purpose New research emphasizes the importance of social communications in e-
commerce purchase decision-making processes but there are many technical and social …

E-commerce and social media integration are becoming increasingly popular throughout the
world, particularly with the emergence of Web 2.0 technology. In a social commerce (SC) …

The development of social networking sites (SNSs) has given rise to a new e-commerce
paradigm called social commerce (s-commerce). S-commerce is a subset of e-commerce …

As a new type of e-commerce, social commerce is an emerging marketing form in which
business is conducted via social networking platforms. It is playing an increasingly important …