Digital marketing impact on consumer decision-making process

NA Hamdani, R Muladi… - 6th Global Conference on …, 2022 - atlantis-press.com
Digital business is a business trend that currently has an impact on changing people's
behavior in doing business. This study aims to discuss the impact of digital marketing on …

The implementation of digital marketing towards brand awareness

EH Sya'idah, T Jauhari, N Sugiarti… - … Conference on Social …, 2019 - atlantis-press.com
The phenomenon of digital marketing becomes a promising opportunity for the marketers;
especially in husbandry sectors. They do not want to lose this opportunity. They used to …

Footprints of digital marketing on customers' purchase decision

TM Dar, N Tariq - Electronic Research Journal of Social Sciences …, 2021 - papers.ssrn.com
The review article is specifically targeted towards the footprints of digital marketing on the
customers' purchase decision. Though customers' purchase decision process is not single …

The Influence of Digital Technology in the Digital Marketing

Z Zhu - 2021 3rd International Conference on Economic …, 2021 - atlantis-press.com
Nowadays, with the rapid development of science and technology, digital technology has
been widely used. Many people use kinds of digital platforms, like Amazon, YouTube and …

Digital marketing analytics: Building brand awareness and loyalty in UAE

AA Moncey, K Baskaran - 2020 IEEE International Conference …, 2020 - ieeexplore.ieee.org
The rapid changes in today's modern business due to new trends, innovative and advanced
technology in addition to digitalization make companies to go digital. The marketers faces …

Analysis of the Study of Digital Marketing Potential on Product Purchase Decisions in Generation Z

AA Fathinasari, H Purnomo… - … Indonesia Journal of …, 2023 - journalsocialsciences.com
Generation Z grew up with easy access to the internet. They tend to spend more time online
than previous generations. This opens up great opportunities for sellers to reach them …

How digital marketing affects consumer behavior

DA Ghazie, J Dolah - 3rd International Conference on Creative …, 2018 - atlantis-press.com
Everyone in online–literally, everyone is online today. Internet became most important
medium nowadays especially for digital marketing for their marketing strategy to sell …

[PDF][PDF] Does digital and social media marketing play a major role in consumer behaviour

MV Unni - International Journal of Research in Engineering …, 2020 - researchgate.net
The research paper defines the role of digital and social media marketing on consumer
behaviour. This research paper is described in both positive and negative impacts of digital …

[PDF][PDF] Digital marketing: Implementation of digital advertising preference to support brand awareness

DP Alamsyah, CI Ratnapuri, R Aryanto… - Academy of Strategic …, 2021 - academia.edu
Management information system is important to be part of company operation. Its
implementation through digital marketing in marketing side. Based on digital marketing …

How digital platform changing people way to buy FMCG products

A Mulyawan, Z Alamsyah - IOP Conference Series: Earth and …, 2022 - iopscience.iop.org
Current technological developments have brought about major changes in consumers'
views when buying household products. Technological advances due to the Internet have …