Influencer marketing is a marketing strategy used in the digital ecosystem to promote
products or services through influencers or influential people in the digital environment …

The past decade has witnessed a significant shift in how products and services are
marketed. The proliferation of social media marketing, alongside advances in mobile …

Influencer marketing is a recently emerging strategy that involves engaging people who are
influential in the digital domain to share sponsored content of a brand with their followers …

Influencer marketing appears to be an effective and cost-efficient marketing tool, as it is often
not perceived by consumers as advertising and guarantees a wide reach to very engaged …

In the ever-evolving digital era, marketing through social media has become one of the most
effective tools to promote products and services. One of the latest marketing trends that is …

The divide between advertising, marketing, and public relations has deteriorated over time,
where each has a specific focus but no longer a particular correct way of reaching …

Influencer marketing is far from being a new concept and has seen major transformations
since its beginning. Traditional advertisers will date earliest influencers back to medieval …

The marketing field is changing simultaneously with the digital world. Social media is getting
more and more important to marketers, and there is a need to stand out in the social media …

Influencer marketing has risen in popularity, but many businesses are still confused how to
harness social media superstars' influence to develop efficient marketing strategies and …