Social networking site (SNS) driven e-commerce, the latest social commerce (s-commerce)
phenomenon, gains prominence with the introduction of the call-to-action feature. The call-to …

In this study we investigate whether social reference systems, such as Facebook
“likes”(FBLs), promote sales in social commerce, wherein adverse selection and quality …

The advent of social commerce has resulted in a new business model for e-commerce.
Although studies on this business model have increased over time, they have paid less …

The use of social networking sites has exploded. Consumers now share information online
(eWOM) through recommendations, reviews, ratings and referrals in what has led to …

This study investigates the influence of Facebook applications and activities on consumers
purchase intention and provide insights into whether consumers take notice of their peer's …

Currently, lots of enterprises widely use social network site for marketing campaigns,
however, there are still limited literature in the related fields. This study investigated the …

Purpose Social media remarkably changed the way of interaction between the consumers
and organizations. The increased acceptance of social media has given rise to social …

As a new type of e-commerce, social commerce is an emerging marketing form in which
business is conducted via social networking platforms. It is playing an increasingly important …

The development of social media applications has given rise to a new e-commerce
paradigm called social commerce. The social features inherent to these applications foster …

Social network sites like Facebook, MySpace and StudiVZ have recently gained enormous
popularity for marketing communications. Facebook especially describes itself as the perfect …