In the epoch of open economy and with the emergence of availability of individualised
products over the Internet, Indian manufacturing industries are facing an enormous pressure …

This book brings several original contributions to research and practical applications in the
field of mass customization from the designer, manufacturer, and customer perspectives …

Industrial manufacturing is a core component of a nation's economic wealth. It is driven by
technology, and its paradigm has shifted from craft production to mass production to lean …

This paper presents a framework, aiming to develop the mass customization for textile and
apparel industries in Thailand. The developed model as presented is the relationship of the …

The enduring fluctuations in market demand, exemplified by exceedingly unpredictable
customer requirements, have given rise to mass customization (MC), which is acquiring …

Mass customization draws a twofold benefit: cost reduction, inherited from mass production
techniques, and good response to customer requirements, inherited from customization …

Introduced nearly 25 years ago, the paradigm of mass customization (MC) has largely not
lived up to its promise. Despite great strides in information technology, engineering design …

Combining aspects of traditional manufacturing techniques, the topic of mass customization
is being pursued in research and industry. With consumers demanding specialized …

Mass Customization is a generic business strategy for organizational excellence and
organizations striving for competitive advantage are incorporating MC into their business …

Mass Customization: A Supply Chain Approach is a text on the emerging topic of mass
customization in manufacturing. The contributed chapters in this book provide a unified …