As the marketing landscape continues to evolve, data-driven strategies have emerged as a
critical component in effectively reaching and engaging with the millennial consumer …

This article explores the efficacy of data-driven marketing strategies in targeting millennial
consumers, a demographic known for its unique preferences and digital savvy. Through a …

The purpose of this research was to explore the effectiveness of the Smart Content Digital
Marketing (SCDM) formula tailored to Indonesian millennial consumers within the context of …

Purpose: The purpose of this study is to explore the transformative impact of data science on
marketing strategies and consumer insights. Research Design and Methodology: Employing …

This paper explores data-driven marketing, its benefits, and challenges to provide insights
and a framework for business leaders and marketers to leverage in their marketing efforts …

Personalized marketing has emerged as a critical strategy for businesses to engage with
consumers in a highly competitive and digitally driven marketplace. With the proliferation of …

Purpose In the current business environment, more uncertain than ever before,
understanding consumer behavior is an integral part of an organization's strategic planning …

In reaching the millennials to have a consumer engagement with the Starbucks brand, the
giant coffee has globally reaching out to millions of its consumers by way of digital platforms …

The burgeoning field of big data analytics has revolutionized the landscape of marketing,
offering unprecedented opportunities for personalized marketing campaigns. This review …

The digital era has changed the marketing paradigm, where customers are increasingly
connected online, allowing for more intense interactions between brands and consumers …