Marketers, retailers, and brands increasingly rely on digital technologies to shape consumers' journeys. Extending from the paradox of technology, which captures the …
P Berthon, L Pitt, C Campbell - Journal of Public Policy & …, 2019 - journals.sagepub.com
We spend our days looking at them, talking to them, and touching them. We sleep with them, work with them, and play with them. They increasingly consume our time, attention, and …
In the passing decade, we have witnessed the exponential growth of social media use globally. Along with the increasing popularity of social media are the stories of addictive use …
This chapter suggests that the essence of digitalization affects people's ability and desire for psychological appropriation. This is because digitalization has blurred numerous perceptual …
The platformisation of digital consumption, means that increasingly many of the things that we call ours–our messages, photos, music, achievements–are entangled in complex socio …
This text explores how digital media change brands. I claim here that at the core of this change is the fact that digital media make visible the network of ties that connect us to our …
We live in a world that is increasingly digital, but not yet completely digital, which makes it quite interesting. The transition from the pre-digital age, just a few short years ago, to a new …
R Llamas, R Belk - The Routledge Handbook of Digital …, 2022 - taylorfrancis.com
Before outlining the 40 chapters of the handbook (plus Afterword), we begin by offering an editorial overview of some important changes and milestones in the evolution of the digital …
This essential book questions the psychological construct of Internet Addiction by contextualizing it within the digital technological era. It proposes a critical psychology that …