Users make lasting judgments about a website's appeal within a split second of seeing it for
the first time. This first impression is influential enough to later affect their opinions of a site's …

Website aesthetics have been recognized as an influential moderator of people's behavior
and perception. However, what users perceive as" good design" is subject to individual …

This paper experimentally investigates the role of visual complexity (VC) and prototypicality
(PT) as design factors of websites, shaping users' first impressions by means of two studies …

The present study examines how objective design factors of a website are linked to different
facets of subjective aesthetic perception. Five online experiments based upon the …

Content, usability and aesthetics are core constructs in users' perception and evaluation of
websites, but little is known about their interplay in different use phases. In a first study, web …

An important aspect of the empirical study of user experience is the process by which users
form aesthetic and other judgements of interactive products. The current study extends …

Though aesthetics is generally acknowledged as an important aspect of website design,
extant information systems (IS) research on web user experience has rarely studied what …

The impact of colour on the first impression of a website is discussed in the light of several
rather puzzling experimental findings suggesting that background colour and colour …

Web sites often provide the first impression of an organization. For many organizations, web
sites are crucial to ensure sales or to procure services within. When a person opens a web …

Credibility influences a user's interest in a web site. Once users perceive the credibility of a
web site they will be more likely to use it. A combination of factors affects such credibility …