The trend towards digitalisation has an overall impact on both the business and
communication aspects of marketing. It has led to the development of a number of new …

In the last 20 years, the proliferation of digital technologies has significantly impacted both
businesses' operations and how consumers get information, engage, and buy. Through the …

Thanks for downloading this Smart Insights template. We hope you find it useful in creating a
plan to make more use of online marketing. It'sa sample of a wider selection of our advice for …

The aim of this study is to explore the contemporary digital marketing strategies and tools
and the role played by these in various marketing activities or areas. The study also explores …

Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that
covers the entire marketing process. Both the scientific theory behind digital marketing as …

The focus of our research was to examine consumer perceptions of attitudes towards
digitalisation. The perception of digitalisation was also analysed from a generation-specific …

Digital transformation is based on direct and indirect effects of the application of digital
technologies and techniques on organizational and economic conditions on the one hand …

The marketing business has been obliged to respond to the digital age by a globalization-
driven technology dynamic. Hence, digital marketing plays an essential part in modern …

This paper develops a holistic framework to examine the changing business models in
creative industries in the digital economy, using evidence gathered from two strands of …

The starting point and fundament of this work is the initial Digital Value Creation study.
Within this qualitative examination, on the basis of interviews with experts of the digital …