The aim of the article is to examine the impact of green marketing on consumer behavior in
the market for products containing palm oil. The first chapter addresses the theoretical …

Standard strategic goals of a company are related to the achievement of predefined values
in the area of sales or a market share. Their achievement is conditional upon obtaining a …

The objectives of the research are to study the factors the determine consumer intentions
towards buying green products The inclusion criterion for the respondent was at least 14 …

Current analysis evaluates the influence of environmental concern in people's retail buying
behavior of green products. The objective was to assess whether the consumer is …

In contemporary society, which is preoccupied with sustainability issues, green marketing
highlights a new dimension of the economic, social, and environmental responsibilities of …

Environmental sustainability importance increases, the environmental degradation problems
attract the discussions around the world concerning many areas of life, consumption and …

This study proposes the consumer related positive impacts of Green Advertisement and
Green Brand Awareness on Green Satisfaction and how such satisfaction can be achieved …

This study aims to give information about the effect of green marketing on customers
purchasing behaviors. First of all, environment and environmental problems, one of the …

The environment is increasingly turning to a vital and very important issue for all people. By
increasing environmental concerns as well as legislating and regulating rules on the …

In this work we focused on summarizing the principles of green marketing and the concepts
related to it. The aim of this contribution was to prove the relationship between the …