Improvements in connectivity, smartphone adoption, data usage, a competitive e-commerce
space, innovations in financial technologies, and logistics growth are expected to push the …

E-commerce is an undeniable growth opportunity. The infrastructure of e-commerce has
been successful in making their system resilience in this age of VUCA (volatility, uncertainty …

The paper aims to understand the predictors of online shopping in India. It extends the
Unified theory of acceptance and use of technology2 (UTAUT2) model by validating social …

According to Associated Chambers of Commerce and Industry of India (ASSOCHAM), the
size of the Indian online retail industry is INR 2000 crore and the industry is projected a …

Buying behavior of consumers in India his changing and education, age, income, economic
scenario, media and technology is playing a predominant role in shaping the way people …

The recent growth of e-commerce and the consumer's increasing interest in purchasing over
the net have significantly changed the landscape of Indian retail market. Today customers …

With the rapid development of information communication technologies and enhanced
Internet penetration, the nature of a consumer‟ s daily activities has changed and most …

This paper aims to investigate the expectation from online retailers in the context of
Generation Y, as the target market group in Bangladesh. It also examines the similarities …

Agriculture is the backbone of the Indian economy. The majority of the citizens of this country
are dependent upon the agricultural supply chain for the livelihood. This study shows the …

Unprecedented growth in online shopping necessitates better understanding of the
consumer behavioural patterns for effective decision making. This study focuses on …