The aim of this study is to explore the effects of gender and salient identity on sustainable
consumption. In particular, this research investigates how gender effects on sustainable …

This research aims to fill the gap in green consumption literature from the perspective of
values as types of intentions and identity‐based motivation. In two studies, we examine how …

In this paper, we respond to the call for more holistic and culturally diverse research to
advance understanding of (non) sustainable consumption behaviour. Our conceptual model …

Contributing to the research on sustainable consumption, we propose a conceptual
framework for examining the antecedents of two forms of sustainable consumption behavior …

With the rising challenges related to social, economic, and climatic factors, the focus toward
adoption of sustainable products is rising. Increasing focus on sustainable products, has …

This article explores consumers' motivations for sustainable consumption in the context of a
developing country. By interpreting qualitative data collected from in-depth interviews using …

Due to climate change and global warming, sustainable consumption—as one possible
solution to these challenges—is becoming more and more relevant. One generation that is …

Sustainable consumption encompasses purchases that are intrinsically green, fairly traded
products from a developing country, products that are organically grown, products that are …

Consumption values and consumer identities have been widely explored as needed in the
literature on sustainability, but they are mainly treated as separate predictors of sustainable …

The term sustainable consumption is not only a behavior type in marketing and a just
consumption behavior, it is more than this. Sustainable or responsible consumption …