The use of social media offers tremendous innovation potential. Yet, while current research
emphasizes success stories, little is known about how firms can leverage the full potential of …

Despite the exponential rise of social media use in external stakeholder engagement,
academic research and managerial practice have paid little attention to how it can be used …

Purpose This paper aims to explore how social media can be used strategically for
delivering the promises of open innovation and examines the types of structure that can …

The use of social media for innovation requires firms to manage rapid information transfers,
big data, and multiway communication. Yet managers lack clear insights on the way social …

Social media (SM) allow users to easily create, edit, or share content. The vast numbers of
individuals that converge around sites like LinkedIn, Facebook, or Twitter embody a rich …

Firms increasingly employ social media for innovation, yet current literature offers little
guidance for developing their strategic uses. This study applies a qualitative, theory-building …

Purpose The exchange of knowledge in social networks is fundamental to innovation. Open,
interactive, innovation requires collaboration through social networks. This social networking …

Efforts to use social media as a network tool for open innovations have not met expectations,
or utilized its potential adequately. Recent research on identifying firms' social media skill …

Social media are privileged vehicles to generate rich data created with unprecedented multi-
faceted insights to drive faster ideation and commercialisation of client-centric innovations …

The beneficial value of leveraging external networks in the innovation process has sparked
widespread attention by open innovation scholars. With the rise of novel digital technologies …