Data mining student choices: A new approach to business curriculum planning

E Maldonado, V Seehusen - Journal of Education for Business, 2018 - Taylor & Francis
The authors used a clustering technique to analyze business course choices made by
students who completed an individualized degree in a large, urban, public university. They …

[PDF][PDF] Business student versus employer course design preferences: can both educational stakeholders be satisfied?

DL Tracy, JE Knight, MW Rieman - Academy of Educational …, 2014 - researchgate.net
The process of a faculty member designing a course is one that potentially serves many
stakeholders in the educational process–students, employers, among others. Each of these …

A Suggested Data Prototype for Analyzing Business Education Programs in the United States.

LG McGrew, JE Sawyer, NJ Fann - Business Education Forum, 2001 - ERIC
Survey results from 183 middle and high schools in Tennessee and 20 business education
coordinators were used to build a profile of business education programs in the state. The …

Understanding learning preferences in the business school curriculum

P Goorha, V Mohan - Journal of Education for Business, 2009 - Taylor & Francis
The authors aimed to understand the learning preferences of business school students and
generally understand the teaching strategies and course contents that would be conducive …

[PDF][PDF] Choosing business as a college major: A survey of high school students

N Granitz, S Chen, KK Kohli - Journal of the Academy of Business …, 2014 - researchgate.net
Choosing a college major can be the most important decision high school students make. It
has significant implications for their professional careers. Interestingly, the behavior of high …

[引用][C] Recruitment Strategies to Boost Enrollment in Business Programs.

LFP Liddell - Business Education Forum, 1999 - ERIC
ERIC - EJ583064 - Recruitment Strategies to Boost Enrollment in Business Programs., Business
Education Forum, 1999 NotesFAQContact Us ERIC - Institute of Education Sciences Collection …

Data mining course choice sets and behaviours for target marketing of higher education

AD Singleton - Journal of Targeting, Measurement and Analysis for …, 2009 - Springer
As the higher education (HE) sector has expanded, so has the variety of courses on offer,
with applicants now choosing between greater numbers of potential options. Where …

Using marketing research to improve university programs

MA Klayton - Journal of Professional Services Marketing, 1993 - Taylor & Francis
Recruiting graduate students for business programs is becoming more competitive. In
response to this challenge, university graduate program managers are using marketing …

The Context of Their Coursework: Understanding Course-Taking Patterns at Community Colleges by Clustering Student Transcripts. CCRC Working Paper No. 35.

M Zeidenberg, M Scott - Community College Research Center, Columbia …, 2011 - ERIC
Community college students typically have access to a large selection of courses and
programs, and therefore the student transcripts at any one college or college system tend to …

Building bridges to connect the disconnects: An analysis of business program design processes.

DL Fleming - American Journal of Business Education, 2008 - ERIC
The purpose of this study is to analyze current trends of design processes and redesign
efforts for business programs. A review of the literature suggests business schools are not …