Purpose The purpose of this paper is to develop, measure and empirically validate the
promotional techniques adopted by Islamic banks and the effect of these methods on …

Purpose The purpose of this paper is to examine the level of understanding of Islamic
banking concepts and the factors that influence Islamic banking adoption in Malaysia, based …

Purpose The purpose of this paper is to examine the direct and indirect moderation effects of
demographic and socio-economic (s) factors on the adoption of Islamic banking in UAE …

This study aimed at recognizing the effect of promotion strategy in the Jordanian Islamic
banks on a number of customers. To accomplish the objective of this study, the researcher …

Purpose The purpose of this paper is to investigate the effects of the following factors: image,
awareness, Shariah compliance and individualism, on the attitude and intention of …

Purpose–The rapid growth of Islamic banking in Malaysia warrants banking institutions
being more proactive and innovative in marketing their products. The purpose of this paper …

This paper examines the determinants of potential customers' intention to purchase products
and services from Islamic banks and the moderating effects of customer marketing practices …

Purpose–The purpose of this paper is to assess the existing advertising practices in
Malaysia and their compliance with the Shariah (Islamic Law). Design/methodology …

Purpose The concept of Islamic banking (IB) as a discipline and the introduction of the full-
fledged Islamic banks and Islamic windows are relatively newer developments in the …

Attracting and retaining profitable customers to new and unfamiliar products and services is
one of the challenges that the banking fraternity is faced with today. The purpose of this …