Purpose Many studies have examined the use of social media by either customers or firms,
especially in developed markets. However, little is known about why young individual …

While the literature on e-commerce in Saudi Arabia covers the limitations of its adoption in
the country, it does not identify and discuss the business phenomenon witnessed in recent …

Entrepreneurs are increasingly using social media in running their businesses. This
phenomenon is remarkable especially in developing countries where entrepreneurs now …

Despite the growing usage of social media, little evidence exists of academic research
which explores the potential of social media as a marketing and communication tool by …

This article investigates the usage of digital channels by UK small-and medium-sized
enterprises (SMEs) and assesses the impact caused on their strategic marketing position …

The present paper briefly provides a literature based review of how the social media affects
small and mediumsized enterprises in the Arab world. As established by previous research …

With the rapid growth of e-commerce, businesses are increasingly relying on digital
marketing techniques to attract and engage customers. Understanding the impact of these …

Social media sites such as Facebook and Twitter are potent tools in modern communication
and marketing. Considering Social media's growing popularity, particularly Facebook and …

The COVID-19 pandemic has a great impact in various ways. It changes the normal routine
of lives and businesses. Many businesses encounter tremendous financial pressure, some …

Purpose Online social media has become an important marketing communication tool for
entrepreneurs and their customers because of its ability to simplify various constraints in the …