In view of increasing demands for employees engaging in environmental sustainability, the
authors suggest firms can use employee green entrepreneurial orientation (eGEO) to …

Green entrepreneurial orientation (GEO) plays a pivotal role in reconciling economic growth
with environmental sustainability. This research focuses on the individual green …

Developing new green products is critical to an organization's achievement of sustainable
goals as well as competitive advantage. This study aims to unravel the mechanisms through …

Despite much attention has been focused on the importance of green entrepreneurial
orientation, its impacts on environmental and financial performance remains unclear …

Environmental sustainability is the primary task of environmental entrepreneurship by
critically handling increased institutional, customer, and environmental pressures. Green …

Recent studies have emerged that highlight the critical role of green entrepreneurial
orientation (GEO) in achieving sustainability in a business context. However, knowledge of …

Environmental sustainability is the primary task of environmental entrepreneurship by
critically handling increased institutional, customer, and environmental pressures. Green …

Green entrepreneurial self-efficacy (ESE) refers to individuals' conviction that they can
contribute to solving environmental issues and shows self-assurance in their efforts to …

Despite a large amount of literature on the management and sustainability of green
enterprises, representatives' contributions to environmental challenges have received scant …

Balancing environmental sustainability and green business growth is one of the primary
goals of corporate environmental entrepreneurship, while green entrepreneurship …